Visual Identity

Once you know what you want to say to yourself about yourself take it one step further and ask yourself what that would look like for you.

“I am worthy.” looks like what? Getting your nails done? Because it would mean that you spent both time and money on yourself? That you’re worthy of this luxury? Would it look like taking ten minutes in the morning to do your makeup instead of making your partner breakfast?

Why keep something you’re not going to wear? EMOTIONS. We feel bad discarding an article of clothing that someone we care about put time and energy into finding for us. What do we do with the piece of unwanted clothes? We keep it for the one occasion that you see the gift-giver. They THINK you love the piece - which, by the way, will encourage them to buy you ANOTHER similar gift.

I’ve always been good at prioritizing my time and getting a lot done in one day. Or so I’ve been told. Call it work ethic, focus, or simply being raised a Virgo but getting stuff done has always kinda been my superpower.

Is it sustainable? Not really.
Does it make me really mad when things don’t go according to plan (so, basically whenever I include another person in my plan)? Yes.
Is this healthy? Not so much.

A personal brand is an outward expression of what you want the world to know about you.  It includes visual information like colour, style, and patterns but also language, messaging, and reputation.  While personal branding has become a buzzword in the marketing industry, the intention behind the trend is based on an important insight – in our growing digital community, it’s easy to feel small and irrelevant.  Most people want to be seen and heard because, increasingly, we want to believe that our lives matter.  That our time here has an impact. 

Reframing your emotions towards your closetPutting on clothes is a habit we all have that you’ve never been taught to do. It’s also something that has never really come up...

“You look tired.”Internal monologue: "THANKS MUM. Appreciate that! *insert eye-roll here.*”Did your mum say this to you this holiday? The last time you saw her or just on a Tuesday?Maybe...

Tip number three, 

"fake it till you make it" is a false phrase that needs to die in a dumpster fire. Never use it again. "make it till you make it." 

WEIGHT. IS. NOT. AN. ACCURATE. METRIC. FOR. YOUR. BODY. SHAPE.

Why? Because fashion is 80% math and 20% creativity.