Visual Identity

I’ve always been good at prioritizing my time and getting a lot done in one day. Or so I’ve been told. Call it work ethic, focus, or simply being raised a Virgo but getting stuff done has always kinda been my superpower.

Is it sustainable? Not really.
Does it make me really mad when things don’t go according to plan (so, basically whenever I include another person in my plan)? Yes.
Is this healthy? Not so much.

A personal brand is an outward expression of what you want the world to know about you.  It includes visual information like colour, style, and patterns but also language, messaging, and reputation.  While personal branding has become a buzzword in the marketing industry, the intention behind the trend is based on an important insight – in our growing digital community, it’s easy to feel small and irrelevant.  Most people want to be seen and heard because, increasingly, we want to believe that our lives matter.  That our time here has an impact. 

Reframing your emotions towards your closetPutting on clothes is a habit we all have that you’ve never been taught to do. It’s also something that has never really come up...

“You look tired.”Internal monologue: "THANKS MUM. Appreciate that! *insert eye-roll here.*”Did your mum say this to you this holiday? The last time you saw her or just on a Tuesday?Maybe...

Tip number three, 

"fake it till you make it" is a false phrase that needs to die in a dumpster fire. Never use it again. "make it till you make it." 

WEIGHT. IS. NOT. AN. ACCURATE. METRIC. FOR. YOUR. BODY. SHAPE.

Why? Because fashion is 80% math and 20% creativity.

Do you feel like you’re always going for the same comfort piece in your wardrobe?
Do you low-key feel like blah when you get dressed?

Have you stopped saying “damn, I look good.” when you look in the mirror.

So we all know the benefits of a Capsule Wardrobe.Save money by buying less but better - great. We love that! Have a personal style that makes you feel AH-Ma-ZING about...