the fashion industry doesn't make money when you're confident.

I’m sick of 80% of women hating what they see in the mirror. I’m sick of looking at affirmations on my friends’ mirrors and listening to them talk negatively about themselves. I’m the anti-vogue-esque, action oriented, Virgo here to help women unselfishly love what they see in the mirror.

make how you think about yourself your choice.

most marketing implies that loving yourself is wrong.

Which is why 87% of the world's population say they experience low self-esteem. Leading to diffidifficulty in relationships, lower paying jobs, negative self talk & criticism. Owning your Visual Identity & building a relationship with your closet you'll build confidence within yourself & experience a sense of calmness that comes with loving what you see in the mirror.

Find out more

visual identity is more than style