“Must-Haves” are a MARKETING TOOL

& have nothing to do with your wardrobe.

Curious (as always) because I’ve seen these “must have” lists I hit Pinterest, because, where else would you go for this? to see what the latest “must haves” were in 2020. Heres what I found:

Screenshot taken July 15, 2020

& here’s what I think about this. On the left is a standard “Must have” list, 50 things every woman must own. I am a woman. On the right I have X’ed out everything out that I do not own.

The definition of a capsule wardrobe according to the Cambridge Dictionary is this,

“A small collection of clothes that can be put together in different ways and includes everything you would normally need to wear.”

Marketers, fashion bloggers, fashion brands have taken this idea and blown it out into “MUST HAVE PIECES FOR SUMMER – PROFESSIONAL WARDROBE – WINTER” etc. When I am asking you this, 

In a time when 21% of Millennials report having switched jobs within the last year & 60% saying they would be open to a different opportunity and more people than ever working from home – Why are we buying wardrobes for our profession?

With our working landscape changing faster than ever before purchasing investment pieces over these so-called “must-haves” has never been more important.

When building a wardrobe look to fill these three categories:

BASE PIECES: These are your investment pieces. Look for timeless, versatile pieces that are easy for you to style. 

Here’s what to look for: 

-Classic colours:

neutrals, jewel tones, pastels. Pick the base colours that work with your complexion and personality.

-Classic prints:

stripes, polka dots, and plaids are all examples of a classic print.

-Classic cut:

Work with your body shape. Classic silhouettes include shift dresses, A-line, trousers. 

LAYER PIECES: These don’t have to be literal layers. Think of these as your middle tier pieces. These pieces are a great way to experiment with new shapes, colours and prints. 

Here’s what to look for: 


You should be able to make a minimum of three looks with each piece.

-Cost per Wear

If you break down the amount you’ll wear that piece by its cost would you be okay with it?

1X/week for 6 weeks (6 wears) / $45+tx = $8.48/wear. 

ICING: These are your finishing pieces. The final touches. Not necessary for the final look but just add something extra. 

Icing can be accessories, shoes, trendy pieces, etc. They are a great way to play with trends or to explore a new style. These should be the least expensive pieces in your wardrobe. 

*NOTE: I’m talking about clothing. For your jewellery, shoe, etc wardrobe use the same formula.  

Here’s what to look for: 

Fun, easy pieces where you want to explore and play and lower cost per/wear. There are usually between 50-70 trends per season. When looking to play, pick your top 3 and experiment in this section of your wardrobe. 


Investment Piece Cheat Sheet.
So basically how to save your money.

It’s hard to know these days if your luxury piece is of good quality or if you’re just paying for a brand name. Here are some easy ways to know if your garment is going to last.

  1. When you pull at the seams you shouldn’t see gaps. A closer stitch may take longer to sew but the closer stitches will ensure a stronger seam.
  2. Patterns match at the seams. (This one will now bug you until the end of time). When a pattern like a plaid or a stripe match at the sides it requires more fabric to ensure proper matching. Because it requires more fabric lower cost manufactures will skip this step.
  3. Your garment will maintain it’s shaped after being stretched, even with no stretch in the fabric. High-quality fabric has something called “recovery” which means the fibres will return back to their original shape after being pulled. You can try this by pulling a small section of the garment between two fingers. If the material looks odd or different after being released it may not be worth the investment.
  4. Check to see if your clothing came with extra buttons or threads. This means the designer/manufacturer is looking for you to care for and repair your clothing. A good sign that it will last long enough to do so. 
  5. There’s no glue. Your clothing is not some craft project. If that appliqued patch or lace is glued on don’t do it.
  6. Comes with a warranty. You very often see this with outerwear or performance wear. They wouldn’t offer the warranty if they knew their garment would only last a month. 

All Capsule Creator garments are created with this in mind. We want your pieces to last, be loved and worn.